![]() The app can also generate what Matter calls "Quoteshots," snippets of text that are optimized for sharing on Twitter. Matter offers friction-free highlighting by long-pressing and dragging your finger across your screen. To do this, you can either connect your Gmail account or, when you sign up for a new subscription, use your unique Matter email address to receive content directly into the app. Matter is also designed so that you can get all your newsletter subscriptions – free and paid – delivered straight to the app. Matter currently says it offers “over 10,000 leading journalists, bloggers, and authors” that you can subscribe to, getting their fresh content in your feed. In Matter, you can also subscribe to individual writers wherever they publish. You can also listen to your saved content with a human-sounding voice. Matter is an iOS and Mac "reader" app that its creators call a "powerful reading tool for active and demanding readers." Matter allows you to save articles, Twitter threads, and PDFs into your Matter "Queue" to check out later even if you're offline. Instapaper is available for iPhone on the Apple App Store (opens in a new tab). Premium gets you full-text search for articles you've saved, unlimited highlights and notes, a text-to-speech playlist to listen to multiple articles, and unlimited use of the speed reading feature. However, if you want to take things further you can opt into an Instapaper Premium subscription for $2.99 a month, or $29.99 a year. Instapaper's free offering is a robust option that will suit most average users. Instapaper works offline, offers the ability to highlight text and add up to five notes a month, and gives you text-to-speech functionality so you can listen to your saved content, giving your eyes a break. It's simple to organize your Instapaper content too, with folders to sort your saved articles into categories, and the ability to sort articles by popularity, date, and article length. The app saves the content of web pages into iOS-optimized formatting, making it easy to read, especially on a small screen.Īdding to that ease of reading is that you can customize how your content appears on screen, with various fonts to choose from, different color themes, and various spacing options. Instapaper's formatting is one of its major strengths. ![]() And Pinterest could put Instapaper to use more broadly in the Pinterest ecosystem, including bolstering the technologies that the social network uses to index text-based content and make recommendations to users.Instapaper is a very popular app that offers a highly rated way of saving and storing articles to read later. Still, Pinterest says that many of its 100 million monthly active users already use Pinterest to save articles for reading later, calling this a "core use case." Now, in acquiring Instapaper, Pinterest can collect far more data on how people save and share articles, learning more about how people decide what they read and what they don't. The 'read later' app makes most of its money through selling advertising, subscriptions, and the paid version of its apps, but its margins are likely slim. It's not immediately obvious what Pinterest would want with Instapaper. The majority of the Instapaper team is relocating to San Francisco from New York, including CEO Brian Donohue and community manager Rodion Gusev. Instapaper will remain a separate app, and Pinterest will invest in the app's further development. The terms of the deal have not been disclosed, but Pinterest has confirmed that it has also bought out the majority stake seed-stage VC firm Betaworks has held in Instapaper since 2013, and now owns the entire company. ![]() The San Francisco-based company has agreed to acquire the team and technology behind Instapaper, a tool that helps you save webpages for later reading. Now, Pinterest is doubling down on this idea with its acquisition of Instapaper, an app that's all about what you aspire to read. Maybe you hope to be a more stylish dresser, or decorate a cozier home. The service lets you create and share visual bookmarks that reflect a certain intention.
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